Company

Background

Innovation is in Supertec’s DNA !

Since 2006, Supertec has positioned itself as a major, innovative player in lines of business associated with dynamic point-of-purchase advertising and interactivity at the Point of Sale.

A Recent Venture:

• 10 employees in Grenoble
• 5 international patents (RFID/Optics/Algorithms)
• Commercial launch in 2006 in the field of digital signage
• The intelligent display stand is rolled out for the first time at the end of 2008 (SFR)

Already Recognised Expertise:

• First Prize for “Jeune Entreprise Innovante Française” (New Innovative French Company status) 2008
• Second Prize POPAI 2008

Our Mission

To increase sales and develop the image of chain stores and products by implementing intelligent technological solutions which enhance the customer’s shopping experience.

Our Playing Field:

• Lines of business involved in dynamic POPA       
• Interactivity at the Point of Sale

Our Vision:

• Internet and NICT have dramatically changed the customer’s relationship with brands and chain stores. Web 2.0 has brought about technophile consumers who are well-informed and demanding.
• New media in shops are only a partial response to this issue. They remain passive and do not have enough added value when compared with traditional tools.
• This change needs to be taken into account when creating the in-store shopping experience, by offering in-store media solutions which meet customers’ new uses and behaviour.

Our Conviction:

• A customer purchases more if he is provided with relevant product information which corresponds as closely as possible with his purchasing needs.
• Product information is relevant if its dispersal takes into account the customer’s new expectations. It must be:
      ▪  comprehensive
      ▪  profile-adapted (expert mode)
      ▪  comparable
      ▪  qualitative (sound and image)

Investors

Stable Shareholdership:

• Capital is structured around major players in Growth Capital:

    ▪ The OTC Asset Management investment fund joined the company in 2006

    ▪ The SFR Développement investment fund joined the company in 2007