IScreen: The Intelligent and Dynamic Point-Of-Sales Advertising

IScreen is the new generation in dynamic Point-Of-Sales advertising, which gives your company the ability to follow and analyze your customers' behaviors thanks to a system of Radio Frequency chips installed in various areas of your store. The system launches the broadcast of content that fits the viewer as closely as possible.

The solution includes software that allows you to manage the broadcast planning in real time and in a very easy and quick fashion. Contrary to standard Point-Of-Sales advertising systems, the intelligent and dynamic Point-Of-Sales advertising solution from Supertec allows you to:

•  Detect your customer's behavior and analyze it

•  Broadcast only content that fits the profile of the person facing the monitor

•  Generate statistical data linked to your customers' behavior in order to constantly adjust your company's global communication strategy.

COMMUNICATION - MARKETING:

• Bring harmony and synchronization to your operations on all your Point-Of-Sales
• Bring value and interactivity to your Point-Of-Sales with targeted audio-visual content
• Enjoy a performing sound system on your Point-Of-Sales
• Broadcast audio-visual message in real-time and customize it for your audience
• Measure the efficiency of your communication campaigns
• Adjust your product lines and merchandising to fit your customers' needs and expectations.

SALES:

• Encourage additional sales and help the customer in their purchasing habits and decision-making
• Analyze lost sales
• Support sales staff and/or replace it when non-existent
• Increase average unit sales

HUMAN RESOURCES:

• Train your sales team in an efficient way thanks to your screens.
• Test your team's knowledge thanks to targeted questionnaires and interactive quizzes.
• Adjust your sales staff according to the frequency of visits at each Point-Of-Sale

PURCHASING/FINANCE:

• Enjoy financial tools that will bring you additional revenues
• Bring value to your Point-Of-Sales with unique media for your partners and suppliers.
• Reference appropriate lines of products with innovative and attractive Point-Of-Sales